If you've worked in SEO for a long time, you know that you shouldn't put much stock in those "SEO is dead" articles that come out literally each and every year (I've been in SEO for 15 years, so I've seen them often).

That being said, I also really hate SEO, and I hope/believe that AI generated content will indeed change the way we do SEO. But in my opinion even as an "SEO" I think most of the tactics are b.s. nowadays already. Keywords and properly formatted content snippets are the very basic, least important (again, IMO) factors I am seeing these days.

You need solid user experience, simple paths for both search engines and users to navigate, and a site that doesn't take more than 2-3 seconds to load. The rest of it is just old school tactics that probably do not handle the weight they used to. Let ChatGPT take over for writing my "SEO content" so I can get back to helping with real content strategy and creative.