At the core of science is cartesian skepticism, so let me just say that this "information as a 5th state of matter' is tingling my cartesian skepticism organ.

"What is this thing with no charge or spin? Oh that's 'information'. Maybe it's a toll free number. Maybe it's a cat GIF. Maybe it's Maybelline. All we know right now is that it's information'.

Sure, anything with a property is information. A red balloon is information too. I don't know, I guess I need someone on the Internet to tell me how wrong I am.