I know you said in town but since others have mentioned online options, I'd add that Sony has had them readily available through their PlayStation direct site lately. Didn't believe it when I saw it so I tried a few times over the past three weeks and each time got all the way through to order confirmation.

I'm guessing most people aren't aware that it's even an option. Not sure why the availability hasn't filtered down to physical retailers, but I'm down not to give my money to scalpers.