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diphthing t1_j8z483b wrote

Reply to comment by lilbro93 in Apple Pushing to Launch Search Engine to Rival Google by DragonWarrior566

True, but why spend money to develop and support this when you get $15 billion from Google? Seems a little bit of a stretch unless Apple has something even larger planned here.

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RishabhX1 t1_j908ong wrote

Apple seems to be significantly ramping up their ad business, and their search engine could be a huge boost to that

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