"Full Self Driving" is much more egregious, being a very direct description for a very expensive feature that is completely untrue, and always has been.That sort of description should arguably be illegal, being completely false in a way that "Incognito Mode" isn't.

Sure, if you're spending $$$ on a Tesla, you should read the fine print. But I think it's completely undesirable for us to allow obviously false names to be used for products, regardless of whether consumers ought to read the fine print.

(I also don't think purchases should be an IQ test, as though being born slow should allow you to be taken advantage of.)