Viewing a single comment thread. View all comments

dbxp t1_ir0zc4b wrote

They would be risking being broken up if they did that and it may reduce their game brands value. If MS owns Activision but CoD is still available on PS then Sony effectively takes some of the burden of marketing MS's products as they need to show off the games to sell Playstations. Profit on B2B tech tends to be much higher than B2C so it wouldn't surprise me if MS make bank selling Azure cloud services to the gaming division.

1

Thebadmamajama t1_ir13l37 wrote

Interesting. How do you profit from azure if you own all the games? (It would be paying yourself I think?)

1

dbxp t1_ir17x3m wrote

They would be paying themselves but this way they get to force CoD to use Azure services rather than another host like AWS.

1