It’s programming that allows people not to think too deeply but most people don’t realize it. The tactic is to just take a word and attach a general negative connotation to it and then drill it into the public until it’s thoroughly absorbed. From there, you just invoke the word anytime that you want to demonize anything whether or not the issue fits the label. I’m generally skeptical anytime someone speaks from view of right or left, conservative or liberal, etc.