> Eventually, Microsoft and Adobe joined forces and designed a new feature called Content Credentials, which they hope will someday appear on every authentic photo and video.

> Already, 900 companies have agreed to display the Content Credentials button. They represent the entire life cycle of photos and videos, from the camera that takes them (such as Nikon and Canon), to the websites that display them (The New York Times, Wall Street Journal).

> Now, Content Credentials aren't going to be a silver bullet. Laws and education will also be needed, so that we, the people, can fine-tune our baloney detectors.

This sounds like they are selling access to centralized database (that will likely be easy to manipulate), and saying that they want laws to mandate the use of their product.