Its amazing . The current crop of advantaged. spoiled, propped up by marketing , "entrepreneurial leaders" have ruined it for at least one generation of their peers by being so inept and obtuse that they completely destroyed the paper thin veil of intellectual superiority they cloak themselves with to maintain the façade of a fair playing field. It will be interesting to see what new concepts are used to conceal blatant oligarchy and nepotism for the short term.