"Harder to sell ads on reruns of things."

Might legitimately be a new idea for a guy whose success was in the old broadcast network and recent unscripted cable models. Both of which essentially ran on the idea that people turn on a channel and will keep it on all evening, even if lots of the night is reruns.

In this call, he also kept playing up how Discovery+ users will stay subscribed no matter what, and HBO Max subscribers will cancel between shows... so obviously, the answer is to make HBO Max more Discovery+-like