It’s a massive and illogical leap to go from 3.2bn people watched at least some of the Premier League (so certainly not even a whole game and no guarantee it was a Man Utd game at that), and then deduce from that the majority of those people know about Man Utd, let alone support it financially (through ticket or merchandise purchases etc), which is what accrues such big value to these brands.

Moreover, albeit according to WWE themselves, their programming reaches over 1.2bn people a year worldwide.

> According to WWE's own statistics, its programming reaches over 1.2 billion homes globally in over 28 languages.