Given the constant rising cost of cable over the past few decades, them increasing the amount of commercials, the fragmentation of streaming services and their various catalog of shows it is not surprising.

And rather than spending money on an attempt to provide an affordable comprehensive easy-to-use service they instead are becoming more consumer hostile with preventing VPN, password sharing, and DMCA take downs and court cases.

They'll continue to try to build in watchdogs into computers (I'm looking at you Windows 11 hardware requirements) to enforce licensing issues, but that's a losing battle.

The number of people pirating is just going to increase as pirating becomes easier and easier with Kodi integration, home streaming devices, etc.

Maybe someday some upstart will embrace the new economy rather than fight it. iTunes was a huge hit because it did just that. And seeming indomitable Spotify and the like managed to embrace it even more and be successful.

But then business dinosaurs fight for their lives the only way they know how until eventually their species is gone. And nobody will miss them.