Folks do not watch whatever is new on Netflix. As seen by the failure of 4 of the last 5 English language shows released by Netflix in finding an audience (The Upshaws, Red Rose, Freeridge, and Lockwood & Co).

Amazon also tend to miss with most of their shows. They do tend to do well with older male aimed action shows. Citadel fits that mould. It will also get a big marketing push as it will be Amazon’s biggest budget TV release of 2023. The Russo Brothers will be pushed more than the cast (though the cast are competent and not a turn off to the demo). Amazon have two international spinoffs of this show filming and two more in the works. They are invested in making this show work and getting behind it.