It's to the point that I'm wondering if it's not MTV but the recording industry that ruined MTV.

Music videos are post scarcity on youtube, right? There can't be much of a cost associated with playing these on a Network, ad nauseum. So, as far as I can tell, this means that one of two things must be true. The recording industry is charging a ton for television broadcasting rights for these music videos or untold millions just fucking cannot get enough of Ridiculousness.

It seems like such a no brainer to fill dead airspace with Vimeo's most played of the week on youtube. Toss on recorded concerts on occasion. Break it up with reruns of Ridiculousness to break up the monotony.