Depends if the season is built for it or not. Stranger Things split worked very well because it was placed at a point perfect for it.

IMO that's what I always defended, a show release schedule should be based on creative reasons and not business reasons as it is now. Especially since with streaming there's no reason to have weekly stuff they don't have time slots to fill.

To take some recent shows examples :

• Stranger Things split was perfectly placed, it's mostly a long movie type show so the binge release make sense. But then, they have that big twist/reveal at the end of E7 and E8 and 9 are extra long for the finale so it works well to split it here.

• House of the Dragon each episode has its own identity with an internal story that was ending by the end of the episode. With the time skips it makes even more sense to have each episode separated by a week (could have been less than a week but technically HBO still is a linear TV channel after all)

• Andor was made in 3-episodes arcs and that's clearly how it should have been released. The premiere worked perfectly because of that, they should have continued that 3 episodes a week (or at least every 2 weeks or something but still put it out as a 3-episode block). Another great example of this 3-episode arcs that actually followed that schedule was Arcane.

• Rings of Power is of the long movie format and suffered in a weekly release, it should have been a binge release completely