Streaming is profitable. Netflix been profitable for a long time. Disney has always said they plan to be not profitable until 2024 and they’ve been exceeding their own performance targets in the mean time. HBO Max, paramount+ and other have simply been poorly managed and are so at risk at reaching their profitability goals. There’s nothing inherently unsustainable or unprofitable about the business.

Simply having a bunch of money isn’t going to make you successful. All the dead or mediocre performing products and services from Microsoft, Google, and Amazon over the years are great examples of that. Yes they have a lot of money but it’s silly to think they are going to spend most of that money on one business unit. If these companies want to over pay for sports it doesn’t really hurt the people not over paying for them. Streaming isn’t a zero sum game and not everyone is a sports fan.