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durrtyurr t1_jc6j5y4 wrote

Reply to comment by WolfPaw_90 in TIL If Coca-Cola's inventor had decided to file a patent application in 1892 instead of keeping the recipe a secret, patent protection would have expired long before Pepsi ever came onto the market in 1965. Patent protection lasts 20 years at most. Trade secrets can last forever. by ethereal3xp

Yeah, it was definitely a thing when my grandfather was growing up. He always laughed at the "pepsi generation" ads because he considered himself to be the pepsi generation because a bottle of pepsi was almost twice the size of a bottle of coke when he was growing up, so that was all he drank. Growing up with a single father in rural eastern kentucky in the 1930s, he took what he could get.

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