ninpho2246 t1_jdv5vl5 wrote
Reply to comment by SlightRedeye in TIL It takes 20 years for clothing to be considered "vintage" and today’s most sought-after vintage styles are ‘90s and early ‘00s by Ok_Copy5217
https://www.jumpstartmag.com/planned-obsolescence-fast-fashion/
Cause you won't read the article here is the first few paragraphs.
Planned obsolescence, or what was known in the 1930s as ‘creative waste,’ is an old trick companies use to create recurring revenue, by intentionally designing their products to become obsolete.
The first is through perceived obsolescence, whereby fast-changing trends render old styles obsolete, driving unnecessary consumption. Fast fashion brands such as H&M or Zara put out anywhere between 12 to 24 collections every year, at least twice the industry standard.
Another way that fashion companies drive obsolescence is by producing poor quality items. Within a matter of weeks, customers find new clothing coming apart at the seams or losing color, soles coming off of footwear, or jewelry breaking apart.
From Wikipedia about planned obsolescence
plan would have the government impose a legal obsolescence on personal-use items, to stimulate and perpetuate purchasing.
God damn I love being correct.
SlightRedeye t1_jdvk652 wrote
I've never heard of planned obselesence used in the fashion context before, I'm happy to say you're right.
Patting yourself on the back so hard makes you look like an asshole though.
SaraRainmaker t1_jdwjaar wrote
Actually... (sorry I had to)
Fast Fashion is planned obsolescence - ie: Making shoddy inexpensive clothing that people only wear once or twice and then it falls apart.
It has nothing to do with trends, fads or styles, which are driven by music, celebrities and yes fashion designers and textile companies.
ninpho2246 t1_jdw0bji wrote
I look like many things from many perceptions. Yours is nothing new.
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