"Price also spent time working as an art consultant for Sears-Roebuck: From 1962 to 1971, Sears offered the "Vincent Price Collection of Fine Art", selling about 50,000 fine-art prints to the general public. Works which Price selected or commissioned for the collection included some by Rembrandt, Pablo Picasso, and Salvador Dalí. Public access to fine art was important to Price, who according to his daughter Victoria, saw the Sears deal as an "opportunity to put his populist beliefs into practice, to bring art to the American public." In the 1960s, portraits painted by Charles Bird King, of Native Americans were secured for Jacqueline Kennedy's White House restoration. Through the efforts of Vincent Price these five paintings were paid for and donated to the White House Collection by Sears-Roebuck."

https://en.wikipedia.org/wiki/Vincent_Price