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OP t1_j28gq1f wrote

Official source:

> "When Kellogg first introduced Pop-Tarts toaster pastries in the 1960s, the name was intended to be a play on the 'Pop art' craze of the time. So, who better to paint Pop-Tarts into Pop culture history than Burton Morris?" said Nicolas Amaya, associate director of marketing, Pop-Tarts(®). "Morris' signature-use of bright and playful colors, and his ability to inject energy and optimism into common objects, and elevate them to iconic status, make him the perfect artist to help celebrate the fun, creative spirit of Pop-Tarts."

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t1_j2bxyjj wrote

Aren't they breakfast tarts that pop out of the toaster. That's what they've always been.

This is marketing. You're reading an advertisement for a snack food and spreading it around. It's probably not even true or it's a retcon. It's a tie-in to an art project an agency is doing now with an artist doing a throwback to pop art.

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t1_j2eghwx wrote

the whole rationalization is best termed a "Pop Fart" sorta baloney.

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t1_j2egaeu wrote

because some unknown writes it makes it so? We have our doubts....

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