He is a cool dude. He started in canned food because people enjoyed the food at his restaurant so much that they wanted to buy his sauses to bring home. He studied the ideal place to grow totmatoes in America and chose it for his factory location. He was contracted by the US Army to provide food for the army because it was considered high quality but affordable. After the war he chose to sell the company rather then lay off workers. He sold it to a larger corporation on the condition nobody lost their jobs.