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horsemagicians t1_j25idwa wrote

Reply to comment by AlexBucks93 in TIL that the narrative that Coca-Cola designed the modern Santa Claus as part of an advertising campaign is not true, because Coca-Cola did start using Santa in advertising in 1933. But Santa had been portrayed almost exclusively in red from the early 19th century by giuliomagnifico

It says what the top comment in this thread said, like quite literally in the first 2 sentences. They said they didn’t invent Santa Clause but helped shape it. Taking a bunch of regional ideas and putting it into one character and because it was nation wide advertising that idea spread everywhere.

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