It is also license.

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Right wing media person bitches about something unimportant, other media personalities have to do it too or the culture war isn't enforced. Some people who never thought about it are mad for the first time, people who always disliked it but never saw a weakness in the social approach to an issue now see a place they can attack and do.

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My boss is a DC media personality. I assure you he only complains about these events because other right wing personalities did first, and he never thought about it before despite knowing they existed. He created nothing. Others here did create the fake outrage, making real outrage, and their viewers have been angry but quiet. Neither group is good.