You misunderstood. Let's say my family is comfy at 68 degrees with 2 lights and the TV on. I'm asked to conserve and turn something off. My office building is set at 72, hallways lights/monitors/printers/etc. are on with no one around or serving a purpose. The shopping center has 200 "security" non-LED lights on. Who is wasteful here? Lighting and heating empty spaces or the family being cozy?

Agree but from a slightly different angle. I think the intent was that the individual household and consumer was asked to conserve, which is jarring. It's tough to justify turning off a few lights when tens of thousands of store lights stay on all night, casinos blaze light 1000 suns, and empty offices keep equipment running and heat at 72. The biggest places where actual electricity reductions could be noticed aren't the ones implementing the changes.