Atomic_Wrangler2
Atomic_Wrangler2 t1_jbd9x7c wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Bothers me a lot less than made up words like “nutraceutical”. To me grift just drifts off that word.
Atomic_Wrangler2 t1_jbgw94g wrote
Reply to comment by needtofigureshitout in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
If one invents something. Like Velcro or the internet, you get to name it. Labeling some food a “nutraceutical” is just an attempt to grift buyers into seeing it as medicine.. which it isn’t.