DontDisrespectDaBing t1_jbdudpu wrote on March 8, 2023 at 9:37 AM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 I see it as a tacit nod that the product is a synthetic/not real version of the real thing. First that comes to my mind is the frozen bag of chicken “wyngz”. Immediately skeptical of the product bc it’s pretending to be something else/it’s not Permalink 23
DontDisrespectDaBing t1_jbdudpu wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
I see it as a tacit nod that the product is a synthetic/not real version of the real thing. First that comes to my mind is the frozen bag of chicken “wyngz”. Immediately skeptical of the product bc it’s pretending to be something else/it’s not