Well their method is gaining money from the memberships as a way to lower the prices of the goods for sale slightly. They definitely want more customers but they want them to be able to pay for the membership. It also gives them an “exclusive” feeling which can help to boost sales.
HoodedCapuchin t1_j9zca2l wrote
Reply to ELI5:Why does Costco restrict memberships to certain people? by MikeTorsson
Well their method is gaining money from the memberships as a way to lower the prices of the goods for sale slightly. They definitely want more customers but they want them to be able to pay for the membership. It also gives them an “exclusive” feeling which can help to boost sales.