ItsASeldonCrisis t1_jbe8dmh wrote on March 8, 2023 at 12:34 PM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Ever since I realized that "krab" meat generally means crab-colored whitefish slurry, I don't trust any alternate spellings. Permalink 5
ItsASeldonCrisis t1_jbe8dmh wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Ever since I realized that "krab" meat generally means crab-colored whitefish slurry, I don't trust any alternate spellings.