Reply to comment by throw123454321purple in Kenichi Chin, 'Iron Chef' of Chinese cuisine, dies at 67 by shamelessselfpost

Reply to comment by Brainsonastick in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199