Lloldrin t1_jbexmgz wrote on March 8, 2023 at 3:48 PM Reply to comment by fakepostman in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 No, not Bucket! Permalink Parent 2
Lloldrin t1_jbexmgz wrote
Reply to comment by fakepostman in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
No, not Bucket!