I made a typo and it's been like this for the last few minutes ):

https://imgur.com/LZhFLgq.jpg

Nova Scotia duck tolling retrievers' faces always seem so human to me

Once you've been going to the grocery store for a while you can get a feel for where things should be generally.

I'm home in bed but I know canned pumpkin is probably in the baking aisle, and canned gravy is in the aisle with the mashed potatoes and soups.

But people in a rush don't want to take the time to look so they see an employee and can ask because they'll almost definitely know.

The aisle system is numbered with signs, and the numbers go in sequential order so saying "aisle 5" is just as easy as looking for the signs and following up or down until you get to 5.

The signs have generic labels like "soup" or "canned vegetables" but surprisingly, canned pumpkin is usually in the baking aisle, and it wouldn't be in the canned vegetables aisle so that sign wouldn't help.

The baking aisle sign also doesn't list canned pumpkin because that's very specific. It might say "pie filling" but even that's a stretch, it's more likely to say "flour" "sugar" "baking supplies" and if the person who doesn't normally cook is out looking for an ingredient while the person who does usually cook is at home prepping Thanksgiving dinner they might even think to look there.