I'm quite familiar with their work. For what it's worth they do actually collect and send hard to recycle materials to get repurposed but there are limits to what they can do, because even though they partner with many large brands, they're quite a small company. There was actually a lawsuit last year that got settled because they didn't have the capacity to collect as much material as advertised.

I work in packaging sustainability and people overestimate their knowledge on the subject all the time. People watch one vice documentary and assume they know more than people that work in the recycling industry. There's a lot of moving parts to it and proper recycling infrastructure and education is a critical part that the US is lacking compared to Europe.