Its not an marketing gimmick,.it was a study project by undergratuates. It does not need to be a viable product.

Was thinkingnof a giant buttplug.. this made it complete.

There will always be people kicking and screaming when there is change.. nothing is going to stop that though.

Mostly discussing how to prepare the chickens without anyone noticing. "Nothing to see here.. the chickens are fine, we care for them"