That article is just reporting the existence of this video and the video is all they cite as their source of anything happening. I tried googling myself and there are plenty of reports about the video and what the video shows, but no one seems to have bothered checking if what’s IN the video actually happened.

Edit: Nevermind I found one that has an interview and separate footage! It’s real.

This is CGI, right? It’s really well done but the reflections on the first ball aren’t correct. The man filming isn’t center of the reflection and what is being reflected doesn’t line up 1 to 1.

Edit: after looking around I found an article that had an interview and different camera angles. It’s real! Although I’m still lot sure why this guy doesn’t show up in the ball’s reflection? I guess it’s just a trick of the light or the camera isn’t strong enough.

It’s not “digital media” it’s algorithmic based content curation. The old internet had far more conflicting information to the point you were skeptical about everything, but now social media controls what you see and feeds you an abundance of same-message content which leads you to draw a false conclusion between that information being popularly accepted as fact.

If 9/10 people told you something you were already KINDA suspicious about, like “JFK was killed by the CIA,” or something, you’re WAY more likely to think that is FACT than if 1/10 people told you that. The result is many people who are entirely convinced their beliefs are a clear, logical majority, no matter how outlandish it may be.