Rainbow_mama t1_jbee2rg wrote on March 8, 2023 at 1:26 PM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 I just think it’s stupid when things are spelled like that and I avoid it. Permalink 2
Rainbow_mama t1_jbee2rg wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
I just think it’s stupid when things are spelled like that and I avoid it.