I am really just talking about the mainline movies & Disney shows. I bow to your superior nerdiness. 😀😛

Not in the shows/movies. My comments were directed at the movies/shows. The fans I refer to almost certainly are not familiar with the books/comics/whatever.

That's the problem... There's an entire universe to explore and up to this point, they mostly haven't.

Is Star Wars dead financially? Absolutely not. Is it dead artistically?...

I'd say the fanbase has ensured that. The Last Jedi actually tried to do something new and interesting. They challenged the idea that the Jedi are these near perfect beings who are nothing but good for the universe. That is something new and interesting. They could have done something with that.

What did the fanbase do? They rejected the movie entirely. Now the movie has issues, sure, but it isn't the steaming pile everybody says it was. It just challenged the narrative... you know... like art frequently does.

There is room in the spinoffs (Mandalorian, Andor, hopefully other new shows someday), but the main line story (or anything about Jedi, which is kinda the heart of the original Star Wars universe) is creatively dead.