TiddlyhamBumberspoot t1_jbdta3v wrote on March 8, 2023 at 9:20 AM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 There are supplements called Juce because they’re not allowed to call it Juice - something seems icky about it Permalink 6
TiddlyhamBumberspoot t1_jbdta3v wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
There are supplements called Juce because they’re not allowed to call it Juice - something seems icky about it