There was an interesting study done by a large fashion house on the cheap knock off handbags and how they affected sales. They spent millions of dollars to find out that the people who bought knock off bags at a flea market for $50, where not the same people who payed for a $5000 bag from Louis Vitton or some such.
archontwo t1_jd6z2x8 wrote
Reply to comment by Grimsley in Book publishers with surging profits struggle to prove Internet Archive hurt sales by soboi12345
There was an interesting study done by a large fashion house on the cheap knock off handbags and how they affected sales. They spent millions of dollars to find out that the people who bought knock off bags at a flea market for $50, where not the same people who payed for a $5000 bag from Louis Vitton or some such.
Imagine that!
It was part of a TED talk a few years back by Johanna Blakely