I see their point - but it stands to reason that the global sugar problem is based on the volume consumed and the effects that has on the human ingesting it. The reason there is so much sugar in products is not because it tastes sweeter, but because it elicits a certain response from the human body in those volumes.

If it was just about taste, sauces might all contain sweeteners. They don't, because the sugar volume enhances the effect. The 'bliss point' manufacturers target won't shift thanks to this product because the underlying physiology the manufacturers are abusing are sensitive to the volume of actual sugar-like substances, not the perceived sweetness.

As such, I find the idea that this product could be some miracle solution sort of laughable. I'd love to be wrong on this one though, the effects of all of those additives really is a huge driving factor in global health problems.

I mean yes - if this could make lower-sugar foods more palatable, that could have great effects. They also allude to that in the article. My main gripe is that the entire article is written as if the inventor is some sort of mythical superhero who just fixed a global problem in one fell swoop.

This reads like a marketing piece.

>Most nutrition experts today will agree on at least one thing: that sugar should be treated as a poison in every respect.

Really? I sincerely doubt that. Glucose metabolism plays a critical role in things like brain function. Even though our brain accounts for only about 2% of body weight, it consumes about 20% of glucose-derived energy (source).

Yes, certain forms of sugar intake are proven to be harmful. Sugar-sweetened beverages can increase risk of (particularly rectal) cancer and diabetes. Fructose may be even worse than sucrose.

Instead of calling sugar the devil, people should receive more education about responsible sugar intake. Eating (or worse, drinking) something that is high in sugar but low in overall calories (especially by itself) can wreak havoc on our insulin sensitivity and lead to health issues down the line.

I feel like a lot of developments in dietary science are posited as cheap one-liners that find a way to make every macro nutrient beside protein into the devil, scaring people more towards disordered eating instead of a balanced diet.