>Researchers Ashley Martin and Malia Mason assert that 90% of virtual assistants are initially programmed with a binary female gender. This matches the negative stereotype of women as compliant and available to serve. If the consequence of gendering technology is to support negative gender stereotypes, why do companies continue to produce gendered technology? The research team hypothesized that gendered technology creates affection, which increases the individual desire for these products.
I don't personally use digital assistants, but I imagine that a female voice is easier to hear in many situations because the higher register is less likely to blend in with background noise, and thus easier to hear.
bat_manual t1_iw67wvx wrote
Reply to New psychology research finds people feel more attached to gendered technology by nikan69
>Researchers Ashley Martin and Malia Mason assert that 90% of virtual assistants are initially programmed with a binary female gender. This matches the negative stereotype of women as compliant and available to serve. If the consequence of gendering technology is to support negative gender stereotypes, why do companies continue to produce gendered technology? The research team hypothesized that gendered technology creates affection, which increases the individual desire for these products.
I don't personally use digital assistants, but I imagine that a female voice is easier to hear in many situations because the higher register is less likely to blend in with background noise, and thus easier to hear.