I’m not a Facebook fan but it pays the bills - there’s about a zero percent chance that this is intentional or even specifically spelled out within facebooks Algo team in this context. Part of the algorithm recognizes the correlation because it’s backed with actual billions of clicks driving how people interact with ads. This makes it sound like someone is punching that in manually and that’s not happening.
People in Ads is something I’ve personally been testing and have driven results of for most of my career. The aesthetics of a person drive ad responses - that’s been marketing forever.
chickanpoo t1_ityhy6d wrote
Reply to Facebook Segments Ads by Race and Age Based on Photos | Ads with teenage girls are mostly directed at men over 55, while white people see fewer ads with Black faces, a new study finds. by chrisdh79
I’m not a Facebook fan but it pays the bills - there’s about a zero percent chance that this is intentional or even specifically spelled out within facebooks Algo team in this context. Part of the algorithm recognizes the correlation because it’s backed with actual billions of clicks driving how people interact with ads. This makes it sound like someone is punching that in manually and that’s not happening.
People in Ads is something I’ve personally been testing and have driven results of for most of my career. The aesthetics of a person drive ad responses - that’s been marketing forever.