dr4kun

dr4kun t1_j5kr2t8 wrote

> if you are the category leader, like say Coke over Pepsi -- you NEVER, ever mention your competitor.

One of my favourite ad campaigns ever is this from Pepsi v. Coke:

https://www.brandme.com.au/blog/2014/10/coke-vs-pepsi-a-scary-halloween-ad-campaign/

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