When I owned my company I got into so many arguments/disagreements/what have yous about the value of impressions and impression share versus actual conversions.
"Hey, our campaign fell short of expectations - we will guarantee another 100,000 impressions at no charge!"
Who cares? Your impressions weren't valuable, why do I want more for free? Impressions are a meaningful metric, but my experience, at least with smaller agencies, is that they only sell off of impressions. Not click thru or other more helpful data.
egnarohtiwsemyhr t1_iurui09 wrote
Reply to comment by [deleted] in Ad giant IPG advises brands to pause Twitter spending after Musk takeover by mbmba
When I owned my company I got into so many arguments/disagreements/what have yous about the value of impressions and impression share versus actual conversions.
"Hey, our campaign fell short of expectations - we will guarantee another 100,000 impressions at no charge!"
Who cares? Your impressions weren't valuable, why do I want more for free? Impressions are a meaningful metric, but my experience, at least with smaller agencies, is that they only sell off of impressions. Not click thru or other more helpful data.