movetoseattle t1_jbdn0jg wrote on March 8, 2023 at 7:52 AM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Love Krusteaz baking mixes . . . but it took me years to even try one because of the kitschy K! Permalink 9
movetoseattle t1_irl6oay wrote on October 9, 2022 at 2:38 AM Reply to Freehand drawing I made of Times Square on gray paper, using pens and dry pastels. Hop you enjoy :) by Lau-art I love the vibrancy you captured! Permalink 5
movetoseattle t1_jbdn0jg wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Love Krusteaz baking mixes . . . but it took me years to even try one because of the kitschy K!