it's a chemical and materials company really and some of their products are very effective. Their earplugs the military (US) used for some years ended up not performing to spec and leaving many service members with permanent hearing damage.

the company is huge and holds a lot of patents. they are not a cheap knockoff producer if that's what you mean.

teaching people to functionally express opinions, especially political ones is very important if you want change. Mastery of our reactions and responses is one step toward being able to act on a situation whether that be through organizing like-minded persons or standing up and speaking against injustice. Foreign powers might feel more sympathy for a Palestine that was willing to accept Israel has a right to exist. That's a pretty hard place to negotiate peace from, since you've mentioned that particular conflict.