raventhemagnificent

raventhemagnificent t1_iu2fev4 wrote

I make deliveries to a jewelry store and have gotten to know them over the years, seen their customers, and have heard their 'woes.'

Jewelry industry unsurprisingly in a major slump. Their primary customer base is the older generation who is even now not buying jewelry, but looking to modify jewelry already owned. They refuse to understand that their 'luxury' item is just that, luxury, and the younger generation simply can't justify the cost, especially knowing what we know now about the jewelry industry.

This past week they had an Instagram influencer for the day teaching them how to take better photos of their products to pull in new customers. A move received negatively by the manager on duty, but he's to understand instagram is a good way to advertise.

They've tried to sell to me in the past, what with knowing I had a girlfriend. Visibly upset when I told them my partner would slap me if I spent that kind money on something so material, even more upset when they learned the engagement ring I did buy cost $240. They don't try to sell to me anymore.

It's good that it's a dying industry. Awful, predatory, and a huge waste of money imo.

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