smheath t1_jbgn5zf wrote on March 8, 2023 at 10:17 PM Reply to comment by dinosaurs_quietly in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 The C isn't pronounced in all dialects. Permalink Parent 1
smheath t1_jbgn5zf wrote
Reply to comment by dinosaurs_quietly in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
The C isn't pronounced in all dialects.