But if consumers (like me) are opting for another service en masse, the premium Google charges businesses takes a huge hit.

SEO has also managed to make the things you search for worse… for example, I was looking up a recipe and because they are all search optimized, you have to scroll all over the page before you can find the actual recipe, it’s so annoying, I just want to click on the link and see the recipe, not a 2000 word poorly written essay about how these are the gooiest, fudgiest, most chocolatey brownies straight from my grandmother’s recipe book.

I don’t know… I would never pay any money for Google services as a non-business owner but I would pay for chatgpt because it can actually do functions for me that are part of my job and save me some very valuable time.