velos85

velos85 t1_j5japem wrote

"Leading Brand" is ever-evolving, and some people will see the leading brand as something different.

Naming a brand specifically means you are stuck with a concrete reference point.

In your example of Miller Lite, if I don't like Michelob, comparing something to it isn't going to do anything for me. But comparing it to the 'leading brand' means you might be better than my preferred brand.

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