Please get your eyes checked, you probably need glasses. This is not a joke, or meant to be mean.

The first stage of memory storage will give rise to a new trend in naming.

From now on people with a number after their name will be clones that have watched/downloaded their previous iterations life.

One day these individuals will pool their collective inheritances to fund a more complete cloud based memory. Thus creating something of a hive mind.

From that point on any number of clones could be made based on an initial template and would carry that templates name while all things put into memory by any clone is uploaded to the shared mind.

All is one, one is all. We will have surpassed mortality.